Tips, Tools, Thoughts, and Resources
Personal Relationships and Referrals
Matt Ward, The Breakthrough Champion, focuses on building stronger relationships, and how we can use them to connect with others.
I was honored to be one of Matt's first podcast guests on the Mass Business Connections Podcast.
Here's a Partial Transcript of our conversation.
On setting up systems and sales conversations:
First of all, setting up processes has helped immensely - just having the scheduling calendar so that you’re not going back and forth and losing...
Rise Above Noise with an Email Marketing Strategy
Have you worked hard to create great content but are getting frustrated by the lack of engagement? If you feel like your content is going unnoticed, or not having the impact it should – then tune into this episode of The Live Stream Show, hosted by Brad Powell of Awesome Videomakers and featuring Susan Finn of Rise Above Noise.
"What is the most generous way you can show up?
Who is that person that really needs to hear from you?
What does he or she need to hear?
Somebody...
They Only Care About the PROBLEM You Solve.
I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.
The topic is: How to Discover the Specific Problem You Solve
Whether you are speaking to another person, creating a website, posting on social media, or sending emails......
No one will ever hire you unless they understand the problem you solve.
In this podcast, Donald Miller and Bobby Richards answer this question posed...
Why Does Your SUPERPOWER Matter to Your Clients?
As an entrepreneur....in fact, as a service-based professional, one of the most valuable lessons that can be learned is that we all have our unique superpowers.
What I mean by that is that each one of us has certain things we’re exceptionally good at and have endless energy for.
Ugh....but way too often we don't give our superpowers enough attention. We get caught up in the idea that we need to be good at everything.
What I'm learning more and more these days, is...
May 2021 Marketing Ideas
If April showers bring May flowers, then now is the time for your small business to bloom. But....wait! How can you take action to make sure your business is standing out to customers and apart from competitors? You can use creativity, your core values, and your mission statement into the content you create.
Make May the month you shake out what’s not working for you in your digital marketing programs and focus on authentically reaching your clients and customers with...
Kindness is Cool and Smiles are Free
Seriously!
Do you think I would not be drawn in immediately to a project with that tagline?
Kindness is cool.
Smiles are free.
When I received a message through Podmatch to check out Russ John's broadcast, at first I thought, "Hmmmm. Pirate Broadcast? How is that even a thing? And what could I possibly add to such an endeavor?"
So, of course, I went on all the platforms, listened to a bunch of Russ' broadcasts, and realized....
"Yup. Here's a message I can get behind!"
...
How to Be Real on Social Media
Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice.
It's about human-scale marketing between humans.
Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you.
But how to do this?
Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing...
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